Grow your Business with Mobile Marketing

We simply need to look around us to find a significant proportion of people using their mobile devices.  Most people will keep their mobile device within arms reach 24 hours a day, 7 days a week and consider it to be one of their most valuable and important possessions.   Mobile technology has become an integral part of life and business today and this presents an unprecidented opportunity for every business to literally be in the palm of their customers hands!  Without doubt, businesses must seize this opportunity to reach, be found, engage and connect with their prospective and existing customers as this is where their customers are.

But, what does this really mean?  Well, technology today gives you and your business the opportunity to easily understand and reach your prospective and existing customers.  How Mobile technology will help you in your marketing efforts will depend upon your business, your target audience and their use of mobile devices.  Consider the following:-

Do your prospective customers search for your business online?  If yes, then a mobile website or a responsive website is recommended to be found in a user-friendly way to the large number of customers who are searching the internet on their mobile device.

If you use or consider using email, social media sites (e.g. Facebook, Twitter, Instagram, etc)  or a blog to reach and engage with your customers, then again, a mobile website would be recommended as these are increasingly being accessed from mobile devices.

Do you have regular news, offers, events or similar information that you would like to inform your existing customers or warm prospects?  A great vehicle to do this would be through a mobile application using ‘push notifications’ or SMS messaging service.  A mobile application holds valuable ‘real estate’ space on a mobile device, enabling the device holder to easily access information about your business (e.g. address, telephone number, email address, website, etc), for the business, a mobile application gives the business owner the opportunity to send a direct message (push notification) to customers at a low cost.

A mobile friendly website is no longer an option for any business with an online presence – the mobile revolution is here and mobile technology has been adopted and continues to spread at an unprecedented pace.  A mobile application however, is particularly valuable for businesses who would benefit from regular engagement/interaction with the customer and where a customer may regularly want to call upon the business (e.g. taxi service, online booking or reservation service, etc).

Other mobile marketing tools include QR codes (which can be branded) and SMS messaging for alerts such as appointment reminders, special offers, new property or cars for sale.

Any marketing considerations must be incorporated into a business’ wider marketing strategy such that marketing activities and investment are integrated and work together to provide maximum ROI for the business’ needs.