Next Steps, if your website is NOT ‘mobile friendly’

Firstly, if you have not checked if your website is mobile friendly in Google’s eyes, take the test now!

If your site is considered mobile friendly by Google, there may be more you can do to your website to improve customer user experience, conversion and engagement, however, you should not be affected by the Google algorithm changes starting on 21 April 2015.

If your website did NOT pass the ‘mobile friendly’ test, then we suggest that you take swift action to get a mobile friendly website, so your business does not suffer from loss in google search engine ranking.  You are not alone, even the BBC have reported to fail the test!

COP_comparisonThis image shows a comparison of how a mobile website appears on a mobile device compared with a desktop website.  Which would you rather use?

Here are your options now:

Let us do it for you:  We are currently offering a swift solution for the many businesses that find themselves in this situation.  We can create a simple mobile friendly website along with a related QR code for only £199.  Call us or send us a message to get your mobile website today!

Or, do it yourself:  Google have provided information for you to make necessary changes to your website yourself to satisfy their mobile friendly test:

– If you have a CMS website, click here for Google’s advice to make the necessary changes

– If you built your website yourself, click here for Google’s instructions to make the necessary changes in html

However you choose to make your website mobile friendly, I would urge you to make this happen as soon as possible.  Give us a call to discuss how quickly we can get you mobile friendly in the eyes of Google and save your business from losing ground.

Google Algorithm Change – 21 April 2015

Major Google Update launching worldwide on 21 April 2015

Google have been closely following the exponential growth in the use of smartphones to access the internet and announced in February 2015 that they will be releasing a major update to their search engine ranking algorithms to account for the significant and growing volume of mobile users searching the internet on their mobile devices.

Google have stated that…

google-search-magnifyWhen it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns….  Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Source: The Google Webmaster Blog

Over the next few weeks, we can expect to see a significant change in the search engine results for mobile users, offering web search results that are easy to access and use on smartphone devices.  Those websites which are not considered ‘mobile friendly’ by Google will loose ground in the search engines, in favour of mobile friendly sites!  This could have a major impact on many businesses that have not adopted a mobile marketing strategy.

What does it mean to be ‘mobile friendly’?

Palm of handGoogle has it’s own criteria to define what it considers to be a “mobile-friendly” website.
They have listed these as :
• Avoids software that is not common on mobile devices, like Flash
• Uses text that is readable without zooming
• Sizes content to the screen so users don’t have to scroll horizontally or zoom
• Places links far enough apart so that the correct one can be easily tapped

In essence, if a website is specifically formatted to be readable and usable on the smaller screen of a smartphone device, it will be considered ‘mobile friendly’ by Google.

Test your website now!  Visit: https://www.google.com/webmasters/tools/mobile-friendly   Google will tell you if your website ‘mobile friendly’ or not!

You will know then if your website will be affected by the imminent Google ranking changes, as you will see something similar to one of these two pages below:

Sorry!  Your website is NOT considered by Google to be Mobile Friendly

Sorry! Your website is NOT considered by Google to be Mobile Friendly

Awesome.  Your Website is considered by Google to be Mobile Friendly!

Awesome. Your Website is considered by Google to be Mobile Friendly!

 

 <  Not Mobile Friendly! 

 

 

Mobile Friendly :-)  >

 

 

If your website test shows says your website is not compliant to Google’s mobile friendly checks, it will probably lose ground in the search engine rankings soon.   Click here to find out what you should do now.

If your website is found to be ‘mobile friendly’ by Google, you will not be affected by the imminent changes that Google is making to the search engine results.  However, there may be more that you can do to maximise the powerful mobile marketing opportunities that currently exist.  Click here if you would like to find out more.

The Mobile Revolution has changed the buying and searching patterns of consumers and there are now effective and relatively low cost marketing strategies that businesses can access to rapidly grow and connect with new and existing customers.  Your business can be and should be literally at your customers fingertips… find out about these exciting mobile marketing opportunities now!

 

 

 

Grow your Business with Mobile Marketing

We simply need to look around us to find a significant proportion of people using their mobile devices.  Most people will keep their mobile device within arms reach 24 hours a day, 7 days a week and consider it to be one of their most valuable and important possessions.   Mobile technology has become an integral part of life and business today and this presents an unprecidented opportunity for every business to literally be in the palm of their customers hands!  Without doubt, businesses must seize this opportunity to reach, be found, engage and connect with their prospective and existing customers as this is where their customers are.

But, what does this really mean?  Well, technology today gives you and your business the opportunity to easily understand and reach your prospective and existing customers.  How Mobile technology will help you in your marketing efforts will depend upon your business, your target audience and their use of mobile devices.  Consider the following:-

Do your prospective customers search for your business online?  If yes, then a mobile website or a responsive website is recommended to be found in a user-friendly way to the large number of customers who are searching the internet on their mobile device.

If you use or consider using email, social media sites (e.g. Facebook, Twitter, Instagram, etc)  or a blog to reach and engage with your customers, then again, a mobile website would be recommended as these are increasingly being accessed from mobile devices.

Do you have regular news, offers, events or similar information that you would like to inform your existing customers or warm prospects?  A great vehicle to do this would be through a mobile application using ‘push notifications’ or SMS messaging service.  A mobile application holds valuable ‘real estate’ space on a mobile device, enabling the device holder to easily access information about your business (e.g. address, telephone number, email address, website, etc), for the business, a mobile application gives the business owner the opportunity to send a direct message (push notification) to customers at a low cost.

A mobile friendly website is no longer an option for any business with an online presence – the mobile revolution is here and mobile technology has been adopted and continues to spread at an unprecedented pace.  A mobile application however, is particularly valuable for businesses who would benefit from regular engagement/interaction with the customer and where a customer may regularly want to call upon the business (e.g. taxi service, online booking or reservation service, etc).

Other mobile marketing tools include QR codes (which can be branded) and SMS messaging for alerts such as appointment reminders, special offers, new property or cars for sale.

Any marketing considerations must be incorporated into a business’ wider marketing strategy such that marketing activities and investment are integrated and work together to provide maximum ROI for the business’ needs.